HOOM. Refined Living Since 2005. is a verified Travel brand on Instagram based in Sweden, tracked in the InstME index with 327.8K followers. The account has published 3,512 posts, currently around 1 post a week. Typical posts draw 6,359 likes and 127 comments, putting engagement at 1.98%.
Hoommagazine is a Travel account on Instagram with 327.8K followers and 3,512 published posts.
Compared with 977 other Travel accounts with 100K–1M followers in the InstME index, Hoommagazine's 1.98% engagement rate is above the median of 0.92%.
Roughly one in 50 likes comes with a comment, a healthy amount of conversation.
Hoommagazine's output runs to about one post per week.
With 327.8K followers but only 260 accounts followed back, Hoommagazine shows the ratio of a well-established account.
Estimated sponsored-post value
$2,300–$4,200
Based on 327.8K followers and a 1.98% engagement rate, a single sponsored post by Hoommagazine is worth an estimated $2,300–$4,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in Sweden, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Hoommagazine | Cohort median |
|---|---|---|
| Engagement rate | 1.98% | 0.92% |
| Average likes | 6,359 | 1,974 |
| Average comments | 127 | 53 |
| Posts per week | 1.42 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Hoommagazine | Cohort median |
|---|---|---|
| Engagement rate | 1.98% | 0.81% |
| Average likes | 6,359 | 1,463 |
| Average comments | 127 | 38 |
| Posts per week | 1.42 | 0.77 |
Median values from 56 accounts in Sweden with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 19, 2026
HOOM. Refined Living Since 2005. is a verified travel brand based in Sweden on Instagram, with 327.8K followers.
HOOM. Refined Living Since 2005. posts on Instagram as @hoommagazine.
HOOM. Refined Living Since 2005. has 327,838 followers on Instagram (327.8K) as of Sep 19, 2026.
HOOM. Refined Living Since 2005.'s engagement rate is 1.98%, calculated from average likes and comments per post relative to followers. That is above the median of 0.92% for Travel accounts with 100K–1M followers in the InstME index.
Posts by HOOM. Refined Living Since 2005. average 6,359 likes and 127 comments.
HOOM. Refined Living Since 2005. posts about 1 time per week on average.
Architecture, homes, travel, design, gastronomy. Sweden’s premium magazine. For partnerships, get in touch.
Outreach This Creator For Freewww.hoom.se/Total Posts
3,512
Avg Comments
127
895.5K
Engagement
1.99%
HOOM. Refined Living Since 2005. is registered as a business account on Instagram and is verified.
HOOM. Refined Living Since 2005. is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 3,512 posts.
HOOM. Refined Living Since 2005.'s profile places the account in Sweden. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. HOOM. Refined Living Since 2005. carries the blue verified badge on Instagram.
A sponsored post from HOOM. Refined Living Since 2005. is estimated at $2,300 to $4,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
