HGTV Magazine is a verified Business brand. The account has built 114.3K followers on Instagram. Its posts sit across business and home & diy. The account has published 1,782 posts, currently less than one post a week. Posts average 1,388 likes and 114 comments, an engagement rate of 1.31%.
The Business account Hgtvmagazine has posted 1,782 times on Instagram and drawn 114.3K followers.
Among 1,742 Business accounts with 100K–1M followers in the InstME index, Hgtvmagazine's 1.31% engagement rate comes in in line with the median of 1.25%.
The comment-to-like ratio works out to one comment per 12 likes, pointing to an unusually discussion-heavy audience.
Hgtvmagazine's videos average 7.4K views per post.
Recent posting activity averages less than one post per week.
The account follows just 974 others against 114.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$520–$970
Based on 114.3K followers and a 1.31% engagement rate, a single sponsored post by Hgtvmagazine is worth an estimated $520–$970. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Home & DIY
| Metric | Hgtvmagazine | Cohort median |
|---|---|---|
| Engagement rate | 1.31% | 1.25% |
| Average likes | 1,388 | 2,990 |
| Average comments | 114 | 92 |
| Posts per week | 0.35 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
HGTV Magazine is a verified business brand on Instagram, with 114.3K followers.
HGTV Magazine posts on Instagram as @hgtvmagazine.
HGTV Magazine has 114,333 followers on Instagram (114.3K) as of Jul 15, 2026.
HGTV Magazine's engagement rate is 1.31%, calculated from average likes and comments per post relative to followers. That is in line with the median of 1.25% for Business accounts with 100K–1M followers in the InstME index.
Posts by HGTV Magazine average 1,388 likes and 114 comments.
HGTV Magazine posts less than once a week on average.
HGTV Magazine is registered as a business account on Instagram and is verified.
Fun decorating ideas from the pages of HGTV Magazine + our latest marketing promotions and events.
Outreach This Creator For Freelikeshop.me/hgtvmagazineTotal Posts
1,782
Avg Comments
114
Engagement
0.11%
HGTV Magazine is categorized as a business and home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,782 posts.
Yes. HGTV Magazine carries the blue verified badge on Instagram.
A sponsored post from HGTV Magazine is estimated at $520 to $970. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
