Culligan runs a verified Home & DIY brand account based in United States with 30.2K followers on Instagram. To date Culligan has posted 682 times, currently around 6 posts a week. Typical posts draw 66 likes and 4 comments, putting engagement at 0.23%.
The Home & DIY account Heyculligan has posted 682 times on Instagram and drawn 30.2K followers.
Among 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Heyculligan's 0.23% engagement rate comes in below the median of 0.75%.
Roughly one in 17 likes comes with a comment, an unusually discussion-heavy audience.
Heyculligan's videos average 374.5 views per post.
Recent posting activity averages about 6 posts per week.
Heyculligan comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$110–$200
Based on 30.2K followers and a 0.23% engagement rate, a single sponsored post by Heyculligan is worth an estimated $110–$200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Heyculligan | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 0.75% |
| Average likes | 66 | 200 |
| Average comments | 4 | 9 |
| Posts per week | 5.5 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Heyculligan | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 0.55% |
| Average likes | 66 | 132 |
| Average comments | 4 | 7 |
| Posts per week | 5.5 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 26, 2026
Culligan is a verified home & diy brand based in United States on Instagram, with 30.2K followers.
Culligan posts on Instagram as @heyculligan.
Culligan has 30,184 followers on Instagram (30.2K) as of Mar 26, 2026.
Culligan's engagement rate is 0.23%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Culligan average 66 likes and 4 comments.
Culligan posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 0% of Culligan's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Culligan is registered as a business account on Instagram and is verified.
Celebrating 90 years of providing cleaner, safer, better-tasting water. 💙🎂
Outreach This Creator For Freewww.culligan.com/Total Posts
682
Avg Comments
4
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
1.55%
Culligan is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 682 posts.
Culligan's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Culligan carries the blue verified badge on Instagram.
A sponsored post from Culligan is estimated at $110 to $200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
