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Helly Hansen is a verified Outdoor & Sporting Goods Company brand. The account has built 441.8K followers on Instagram. Helly Hansen has shared 2,940 posts to date, currently around 6 posts a week. Posts average 773 likes and 8 comments, an engagement rate of 0.18%.
Counting 441.8K followers and 2,940 posts, Hellyhansen sits in the InstME index as an Outdoor & Sporting Goods Company account.
Across recent posts, Hellyhansen picks up 773 likes and 8 comments on average, one interaction per 566 followers.
Followers weigh in with a comment about every 103 likes, an audience that mostly engages through likes.
Lately Hellyhansen has been publishing about 6 posts per week.
With 441.8K followers but only 779 accounts followed back, Hellyhansen shows the ratio of a well-established account.
Estimated sponsored-post value
$1,500–$2,900
Based on 441.8K followers and a 0.18% engagement rate, a single sponsored post by Hellyhansen is worth an estimated $1,500–$2,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Outdoor & Sporting Goods Company
| Metric | Hellyhansen | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 1.25% |
| Average likes | 773 | 2,985 |
| Average comments | 8 | 73 |
| Posts per week | 5.73 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Helly Hansen is a verified outdoor & sporting goods company brand on Instagram, with 441.8K followers.
Helly Hansen posts on Instagram as @hellyhansen.
Helly Hansen has 441,819 followers on Instagram (441.8K) as of Jul 15, 2026.
Helly Hansen's engagement rate is 0.18%, calculated from average likes and comments per post relative to followers.
Posts by Helly Hansen average 773 likes and 8 comments.
Helly Hansen posts about 6 times per week on average.
Helly Hansen is registered as a business account on Instagram and is verified.
Helly Hansen is categorized as an outdoor & sporting goods company account in the InstME index, based on the profile's bio and Instagram category across 2,940 posts.
Yes. Helly Hansen carries the blue verified badge on Instagram.
Total Posts
2,940
Avg Comments
8
Engagement
0.27%
A sponsored post from Helly Hansen is estimated at $1,500 to $2,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
