Luxury Fashion Brand A division of Haus of HEED LLC Be Unique, Be Fearless, Be Free. Take HEED!
Outreach This Creator For FreeOn Instagram, HEED NYC is a Fashion brand based in United States with an audience of 11K. The account has published 911 posts, currently less than one post a week. Posts average 112 likes and 14 comments, an engagement rate of 1.15%.
Tracked in the InstME index, Heednyc is a Fashion account with 11K followers and a back catalogue of 911 posts.
Against 7,395 Fashion accounts with 10K–100K followers in the InstME index, Heednyc's 1.15% engagement rate lands above the median of 1.09%.
For roughly every 8 likes there is one comment, an unusually discussion-heavy audience.
In recent weeks Heednyc has kept to less than one post per week.
Estimated sponsored-post value
$44–$82
Based on 11K followers and a 1.15% engagement rate, a single sponsored post by Heednyc is worth an estimated $44–$82. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Heednyc | Cohort median |
|---|---|---|
| Engagement rate | 1.15% | 1.09% |
| Average likes | 112 | 243 |
| Average comments | 14 | 19 |
| Posts per week | 0.58 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Heednyc | Cohort median |
|---|---|---|
| Engagement rate | 1.15% | 0.83% |
| Average likes | 112 | 150 |
| Average comments | 14 | 13 |
| Posts per week | 0.58 | 0.47 |
Median values from 1,120 Fashion accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 23, 2026
HEED NYC is a fashion brand based in United States on Instagram, with 11K followers.
HEED NYC posts on Instagram as @heednyc.
HEED NYC has 10,986 followers on Instagram (11K) as of Sep 23, 2026.
HEED NYC's engagement rate is 1.15%, calculated from average likes and comments per post relative to followers. That is above the median of 1.09% for Fashion accounts with 10K–100K followers in the InstME index.
Posts by HEED NYC average 112 likes and 14 comments.
HEED NYC posts less than once a week on average.
HEED NYC is registered as a business account on Instagram.
HEED NYC is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 911 posts.
HEED NYC's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
911
Avg Comments
14
Engagement
0.4%
A sponsored post from HEED NYC is estimated at $44 to $82. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
