We are the Canadian marketing and publicity arm of Hachette Book Group.
Outreach This Creator For FreeHachette Book Group Canada is a Business brand. The account has built 7.5K followers on Instagram. Hachette Book Group Canada has shared 792 posts to date, currently around 4 posts a week. Posts average 123 likes and 80 comments, an engagement rate of 2.69%.
The Business account Hbgcanada has posted 792 times on Instagram and drawn 7.5K followers.
Hbgcanada's 2.69% engagement rate is below the median of 4.58% among Business accounts with 1K–10K followers, measured across 5,774 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 2 likes, pointing to an unusually discussion-heavy audience.
Hbgcanada maintains a rhythm of about 4 posts per week.
Hbgcanada's audience-quality score is 94/100, with 5% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$71–$130
Based on 7.5K followers and a 2.69% engagement rate, a single sponsored post by Hbgcanada is worth an estimated $71–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Hbgcanada | Cohort median |
|---|---|---|
| Engagement rate | 2.69% | 4.58% |
| Average likes | 123 | 120 |
| Average comments | 80 | 13 |
| Posts per week | 3.82 | 0.24 |
Median values from 5,774 Business accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Hachette Book Group Canada is a business brand on Instagram, with 7.5K followers.
Hachette Book Group Canada posts on Instagram as @hbgcanada.
Hachette Book Group Canada has 7,539 followers on Instagram (7.5K) as of Jul 15, 2026.
Hachette Book Group Canada's engagement rate is 2.69%, calculated from average likes and comments per post relative to followers. That is below the median of 4.58% for Business accounts with 1K–10K followers in the InstME index.
Posts by Hachette Book Group Canada average 123 likes and 80 comments.
Hachette Book Group Canada posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 5% of Hachette Book Group Canada's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Hachette Book Group Canada is registered as a business account on Instagram.
Total Posts
792
Avg Comments
80
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Engagement
3.72%
Hachette Book Group Canada is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 792 posts.
A sponsored post from Hachette Book Group Canada is estimated at $71 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
