Helping you create, connect and celebrate meaningful moments. 💜 Find cards, ornaments, gifts, DIYs and more inspiration. 🎉 Link in bio. 👇
sprout.link/hallmarkFollowers
470.1K
Following
541
Total Posts
Engagement Rate
3.67%
Avg Likes
17,021
Avg Comments
Hallmark has built an audience of 470.1K followers on Instagram over 4,016 posts as a Parenting account.
Hallmark has an engagement rate of 3.67%, which is above the median of 1.14% for Parenting accounts with 100K–1M followers, based on 464 accounts in the InstME index.
Followers leave about one comment for every 75 likes — an audience that mostly engages through likes.
Hallmark currently publishes less than one post per week.
The account follows just 541 others against 470.1K followers — a ratio typical of established creators and brands.
| Metric | Hallmark | Cohort median |
|---|---|---|
| Engagement rate | 3.67% | 1.14% |
| Average likes | 17,021 | 2,701 |
| Average comments | 226 | 80 |
| Posts per week | 0.39 | 0.8 |
Median values from 464 Parenting accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
Hallmark has 470,100 followers on Instagram (470.1K) as of Jul 9, 2026.
Hallmark's engagement rate is 3.67%, calculated from average likes and comments per post relative to followers. That is above the median of 1.14% for Parenting accounts with 100K–1M followers in the InstME index.
Posts by Hallmark average 17,021 likes and 226 comments.
Hallmark posts less than once a week on average.
Hallmark is registered as a business account on Instagram and is verified.
4,016
226
Avg Views
0
Posts / Week
0.39
Growth Score
73.4 / 100
1.3M
Engagement
6.14%
