Sell stuff and see what sticks
Outreach This Creator For FreeFollowers
41.8K
Following
89
Total Posts
Engagement Rate
0.62%
Avg Likes
184
Avg Comments
Gumroad is a Product/service brand. The account has built 41.8K followers on Instagram. The account has published 871 posts, currently less than one post a week. Typical posts draw 184 likes and 75 comments, putting engagement at 0.62%.
Gumroad is a Product/service account whose 871 posts have grown a following of 41.8K on Instagram.
On average, Gumroad's posts earn 184 likes and 75 comments, about one interaction per 161 followers.
The comment-to-like ratio works out to one comment per 2 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
With 41.8K followers but only 89 accounts followed back, Gumroad shows the ratio of a well-established account.
Estimated sponsored-post value
$150–$270
Based on 41.8K followers and a 0.62% engagement rate, a single sponsored post by Gumroad is worth an estimated $150–$270. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Product/service
| Metric | Gumroad | Cohort median |
|---|---|---|
| Engagement rate | 0.62% | 1.45% |
| Average likes | 184 | 339 |
| Average comments | 75 | 18 |
| Posts per week | 0.21 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Gumroad is a product/service brand on Instagram, with 41.8K followers.
Gumroad has 41,772 followers on Instagram (41.8K) as of Jul 11, 2026.
Gumroad's engagement rate is 0.62%, calculated from average likes and comments per post relative to followers.
Posts by Gumroad average 184 likes and 75 comments.
Gumroad posts less than once a week on average.
Gumroad is registered as a business account on Instagram.
Gumroad is categorized as a product/service account in the InstME index, based on the profile's bio and Instagram category across 871 posts.
A sponsored post from Gumroad is estimated at $150 to $270. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
871
75
Posts / Week
0.21
Growth Score
12.4 / 100
Follower Ratio
469.3×
Engagement
0.11%
