The Parisian alchemist of beauty since 1828.
guerlain.comFollowers
2.4M
Following
20
Total Posts
Engagement Rate
0.19%
Avg Likes
4,539
Avg Comments
With 2.4M followers across 2,703 posts, Guerlain is one of the Beauty accounts tracked in the InstME index.
Compared with 183 other Beauty accounts with over 1M followers in the InstME index, Guerlain's 0.19% engagement rate is below the median of 0.44%.
The comment-to-like ratio works out to one comment per 62 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 11 posts per week — more than one per day.
The account follows just 20 others against 2.4M followers — a ratio typical of established creators and brands.
| Metric | Guerlain | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.44% |
| Average likes | 4,539 | 10,836 |
| Average comments | 73 | 288 |
| Posts per week | 11.39 | 2.63 |
Median values from 183 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Guerlain has 2,428,933 followers on Instagram (2.4M) as of Jul 15, 2026.
Guerlain's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers. That is below the median of 0.44% for Beauty accounts with over 1M followers in the InstME index.
Posts by Guerlain average 4,539 likes and 73 comments.
Guerlain posts about 11 times per week on average.
Guerlain is registered as a business account on Instagram and is verified.
2,703
73
Avg Views
0
Posts / Week
11.39
Growth Score
3.8 / 100
2.2M
Engagement
0.09%
