History, community, creativity and pie. Fort Collins, CO
Outreach This Creator For FreeFollowers
17.6K
Following
1.2K
Total Posts
Engagement Rate
0.38%
Avg Likes
63
Avg Comments
Ginger and Baker is a Food brand based in United States, with 17.6K followers on Instagram. Ginger and Baker has shared 1,831 posts to date, currently around 6 posts a week. Typical posts draw 63 likes and 5 comments, putting engagement at 0.38%.
Gingerandbaker operates a Food account on Instagram, pairing 17.6K followers with 1,831 posts.
Gingerandbaker records a 0.38% engagement rate, below the median of 0.75% for the 7,981 Food accounts with 10K–100K followers tracked in the InstME index.
Followers leave about one comment for every 14 likes, an unusually discussion-heavy audience.
Each video from Gingerandbaker averages 4.6K views, near 26% of its followers.
Gingerandbaker's recent cadence works out to about 6 posts per week.
InstME's checks rate Gingerandbaker's audience 82/100, flagging roughly 15% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$62–$110
Based on 17.6K followers and a 0.38% engagement rate, a single sponsored post by Gingerandbaker is worth an estimated $62–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Gingerandbaker | Cohort median |
|---|---|---|
| Engagement rate | 0.38% | 0.75% |
| Average likes | 63 | 177 |
| Average comments | 5 | 10 |
| Posts per week | 5.62 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Gingerandbaker | Cohort median |
|---|---|---|
| Engagement rate | 0.38% | 0.68% |
| Average likes | 63 | 140 |
| Average comments | 5 | 8 |
| Posts per week | 5.62 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Ginger and Baker is a food brand based in United States on Instagram, with 17.6K followers.
Ginger and Baker posts on Instagram as @gingerandbaker.
Ginger and Baker has 17,648 followers on Instagram (17.6K) as of Jul 15, 2026.
Ginger and Baker's engagement rate is 0.38%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Ginger and Baker average 63 likes and 5 comments.
Ginger and Baker posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 15% of Ginger and Baker's followers are low-quality or inactive, giving an audience-quality score of 82/100.
Ginger and Baker is registered as a business account on Instagram.
Ginger and Baker is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,831 posts.
1,831
5
Avg Views
4,564
Posts / Week
5.62
Growth Score
7.6 / 100
More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0.19%
Ginger and Baker's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Ginger and Baker is estimated at $62 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
