Interior design & Collectibles by Jordy Murray NYC
Outreach This Creator For FreeFriends of Form runs a Home & DIY brand account with 51.8K followers on Instagram. The account has published 63 posts, currently less than one post a week. Typical posts draw 166 likes and 5 comments, putting engagement at 0.33%.
Counting 51.8K followers and 63 posts, Friendsof_form sits in the InstME index as a Home & DIY account.
Benchmarked against 1,345 Home & DIY accounts with 10K–100K followers, Friendsof_form posts a 0.33% engagement rate that is below the median of 0.75%.
Comments arrive at about one per 36 likes, a sign of a healthy amount of conversation.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$180–$340
Based on 51.8K followers and a 0.33% engagement rate, a single sponsored post by Friendsof_form is worth an estimated $180–$340. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Friendsof_form | Cohort median |
|---|---|---|
| Engagement rate | 0.33% | 0.75% |
| Average likes | 166 | 200 |
| Average comments | 5 | 9 |
| Posts per week | 0.07 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 3, 2026
Friends of Form is a home & diy brand on Instagram, with 51.8K followers.
Friends of Form posts on Instagram as @friendsof_form.
Friends of Form has 51,779 followers on Instagram (51.8K) as of Sep 3, 2026.
Friends of Form's engagement rate is 0.33%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Friends of Form average 166 likes and 5 comments.
Friends of Form posts less than once a week on average.
Friends of Form is registered as a business account on Instagram.
Friends of Form is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 63 posts.
A sponsored post from Friends of Form is estimated at $180 to $340. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Avg Comments
5
Engagement
0.12%
