@freshdirect
Explore Cooking CreatorsFollowers
46.6K
Following
7.5K
Total Posts
Engagement Rate
2.05%
Avg Likes
664
Avg Comments
FreshDirect - The best online grocer in NYC is a verified Food creator. The account has built 46.6K followers on Instagram. Content spans food and tech. To date FreshDirect - The best online grocer in NYC has posted 1,710 times, currently around 3 posts a week. Posts average 664 likes and 288 comments, an engagement rate of 2.05%.
Freshdirect is a Food account whose 1,710 posts have grown a following of 46.6K on Instagram.
Benchmarked against 7,981 Food accounts with 10K–100K followers, Freshdirect posts a 2.05% engagement rate that is above the median of 0.75%.
Followers weigh in with a comment about every 2 likes, an unusually discussion-heavy audience.
Freshdirect maintains a rhythm of about 3 posts per week.
Estimated sponsored-post value
$330–$620
Based on 46.6K followers and a 2.05% engagement rate, a single sponsored post by Freshdirect is worth an estimated $330–$620. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
| Metric | Freshdirect | Cohort median |
|---|---|---|
| Engagement rate | 2.05% | 0.75% |
| Average likes | 664 | 177 |
| Average comments | 288 | 10 |
| Posts per week | 3.37 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
FreshDirect - The best online grocer in NYC is a verified food creator on Instagram, with 46.6K followers.
FreshDirect - The best online grocer in NYC posts on Instagram as @freshdirect.
FreshDirect - The best online grocer in NYC has 46,563 followers on Instagram (46.6K) as of Apr 28, 2026.
FreshDirect - The best online grocer in NYC's engagement rate is 2.05%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by FreshDirect - The best online grocer in NYC average 664 likes and 288 comments.
FreshDirect - The best online grocer in NYC posts about 3 times per week on average.
FreshDirect - The best online grocer in NYC is registered as a creator account on Instagram and is verified.
1,710
288
Posts / Week
3.37
Growth Score
41 / 100
Follower Ratio
6.2×
Engagement
0.54%
FreshDirect - The best online grocer in NYC is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 1,710 posts.
Yes. FreshDirect - The best online grocer in NYC carries the blue verified badge on Instagram.
A sponsored post from FreshDirect - The best online grocer in NYC is estimated at $330 to $620. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
