@freshdirect
Explore Cooking CreatorsFreshDirect - The best online grocer in NYC is a verified Food creator based in United States. The account has built 51.9K followers on Instagram. To date FreshDirect - The best online grocer in NYC has posted 1,841 times, currently around 4 posts a week. Posts average 10,513 likes and 1,844 comments, an engagement rate of 23.8%.
Freshdirect is a Food account whose 1,841 posts have grown a following of 51.9K on Instagram.
Benchmarked against 7,981 Food accounts with 10K–100K followers, Freshdirect posts a 23.8% engagement rate that is in the top quarter (median: 0.75%).
Followers weigh in with a comment about every 6 likes, an unusually discussion-heavy audience.
Freshdirect maintains a rhythm of about 4 posts per week.
Estimated sponsored-post value
$730–$1,300
Based on 51.9K followers and a 23.8% engagement rate, a single sponsored post by Freshdirect is worth an estimated $730–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Freshdirect | Cohort median |
|---|---|---|
| Engagement rate | 23.8% | 0.75% |
| Average likes | 10,513 | 177 |
| Average comments | 1,844 | 10 |
| Posts per week | 4.26 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Freshdirect | Cohort median |
|---|---|---|
| Engagement rate | 23.8% | 0.68% |
| Average likes | 10,513 | 140 |
| Average comments | 1,844 | 8 |
| Posts per week | 4.26 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 10, 2026
FreshDirect - The best online grocer in NYC is a verified food creator based in United States on Instagram, with 51.9K followers.
FreshDirect - The best online grocer in NYC posts on Instagram as @freshdirect.
FreshDirect - The best online grocer in NYC has 51,919 followers on Instagram (51.9K) as of Sep 10, 2026.
FreshDirect - The best online grocer in NYC's engagement rate is 23.8%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by FreshDirect - The best online grocer in NYC average 10,513 likes and 1,844 comments.
FreshDirect - The best online grocer in NYC posts about 4 times per week on average.
FreshDirect - The best online grocer in NYC is registered as a creator account on Instagram and is verified.
Total Posts
1,841
Avg Comments
1,844
146.8K
Engagement
0.25%
FreshDirect - The best online grocer in NYC is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,841 posts.
FreshDirect - The best online grocer in NYC's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. FreshDirect - The best online grocer in NYC carries the blue verified badge on Instagram.
A sponsored post from FreshDirect - The best online grocer in NYC is estimated at $730 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
