Official Instagram account of Forbes Africa. Africa's Most Influential Business Magazine.
Outreach This Creator For FreeFORBES AFRICA is a Business brand. The account has built 196.9K followers on Instagram. To date FORBES AFRICA has posted 3,916 times, currently around 4 posts a week. Typical posts draw 670 likes and 21 comments, putting engagement at 0.35%.
Counting 196.9K followers and 3,916 posts, Forbesafrica sits in the InstME index as a Business account.
Compared with 1,742 other Business accounts with 100K–1M followers in the InstME index, Forbesafrica's 0.35% engagement rate is below the median of 1.25%.
One comment lands for every 31 likes, which reads as a healthy amount of conversation.
Posting frequency for Forbesafrica sits at about 4 posts per week.
With 196.9K followers but only 227 accounts followed back, Forbesafrica shows the ratio of a well-established account.
Estimated sponsored-post value
$690–$1,300
Based on 196.9K followers and a 0.35% engagement rate, a single sponsored post by Forbesafrica is worth an estimated $690–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Forbesafrica | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 1.25% |
| Average likes | 670 | 2,990 |
| Average comments | 21 | 92 |
| Posts per week | 3.95 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
FORBES AFRICA is a business brand on Instagram, with 196.9K followers.
FORBES AFRICA posts on Instagram as @forbesafrica.
FORBES AFRICA has 196,897 followers on Instagram (196.9K) as of Jul 11, 2026.
FORBES AFRICA's engagement rate is 0.35%, calculated from average likes and comments per post relative to followers. That is below the median of 1.25% for Business accounts with 100K–1M followers in the InstME index.
Posts by FORBES AFRICA average 670 likes and 21 comments.
FORBES AFRICA posts about 4 times per week on average.
FORBES AFRICA is registered as a business account on Instagram.
FORBES AFRICA is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 3,916 posts.
A sponsored post from FORBES AFRICA is estimated at $690 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
3,916
Avg Comments
21
583.2K
Engagement
3.76%
