Named after the iconic building, bringing you intelligent fiction and nonfiction, from distinctive voices. Happy reading!
On Instagram, Flatiron Books is a verified Publisher brand with an audience of 223.4K. To date Flatiron Books has posted 6,393 times, currently less than one post a week. Posts average 1,117 likes and 161 comments, an engagement rate of 0.57%.
Tracked in the InstME index, Flatiron_books is a Publisher account with 223.4K followers and a back catalogue of 6,393 posts.
For accounts with 100K–1M followers, Flatiron_books's 0.57% engagement rate reads as below the median in the InstME index.
For roughly every 7 likes there is one comment, an unusually discussion-heavy audience.
Flatiron_books keeps a posting cadence of less than one post per week.
InstME's audience-quality checks score Flatiron_books at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Flatiron_books keeps its following list short (1,633) relative to 223.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$780–$1,500
Based on 223.4K followers and a 0.57% engagement rate, a single sponsored post by Flatiron_books is worth an estimated $780–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Publisher
| Metric | Flatiron_books | Cohort median |
|---|---|---|
| Engagement rate | 0.57% | 1.25% |
| Average likes | 1,117 | 2,985 |
| Average comments | 161 | 73 |
| Posts per week | 0.07 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 28, 2026
Flatiron Books is a verified publisher brand on Instagram, with 223.4K followers.
Flatiron Books posts on Instagram as @flatiron_books.
Flatiron Books has 223,390 followers on Instagram (223.4K) as of Sep 28, 2026.
Flatiron Books's engagement rate is 0.57%, calculated from average likes and comments per post relative to followers.
Posts by Flatiron Books average 1,117 likes and 161 comments.
Flatiron Books posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Flatiron Books's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Flatiron Books is registered as a business account on Instagram and is verified.
Flatiron Books is categorized as a publisher account in the InstME index, based on the profile's bio and Instagram category across 6,393 posts.
Total Posts
6,393
Avg Comments
161
Engagement
0.23%
Yes. Flatiron Books carries the blue verified badge on Instagram.
A sponsored post from Flatiron Books is estimated at $780 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
