The official visitor account of Durham, North Carolina. Black Lives Matter 🖤 Visitor Info Center open Tue-Sat 10 a.m. - 5 p.m.
sprout.link/durhamncFollowers
113.7K
Following
2.3K
Total Posts
Engagement Rate
0.47%
Avg Likes
445
Avg Comments
Durhamnc has built an audience of 113.7K followers on Instagram over 3,352 posts as an Automotive account.
Durhamnc has an engagement rate of 0.47%, which is below the median of 1.21% for Automotive accounts with 100K–1M followers, based on 794 accounts in the InstME index.
Followers leave about one comment for every 5 likes — an unusually discussion-heavy audience.
Durhamnc currently publishes about 7 posts per week — more than one per day.
| Metric | Durhamnc | Cohort median |
|---|---|---|
| Engagement rate | 0.47% | 1.21% |
| Average likes | 445 | 2,791 |
| Average comments | 92 | 48 |
| Posts per week | 7.48 | 1.11 |
Median values from 794 Automotive accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 12, 2026
Durhamnc has 113,666 followers on Instagram (113.7K) as of Jul 12, 2026.
Durhamnc's engagement rate is 0.47%, calculated from average likes and comments per post relative to followers. That is below the median of 1.21% for Automotive accounts with 100K–1M followers in the InstME index.
Posts by Durhamnc average 445 likes and 92 comments.
Durhamnc posts about 7 times per week on average.
Durhamnc is registered as a business account on Instagram.
3,352
92
Avg Views
0
Posts / Week
7.48
Growth Score
9.4 / 100
Engagement
2.3%
