Duke’s Malibu is now open 7 days a week! Our foundation is supporting Duke’s employees affected by the fires (link below)
Outreach This Creator For FreeReaching 20.1K followers on Instagram, Duke's Malibu is a Food brand based in United States. Duke's Malibu has shared 1,445 posts to date, currently around 2 posts a week. Typical posts draw 364 likes and 12 comments, putting engagement at 1.87%.
Dukesmalibu shows up in the InstME index as a Food account, 20.1K followers, 1,445 posts.
Dukesmalibu has an engagement rate of 1.87%, which is above the median of 0.75% for Food accounts with 10K–100K followers, based on 7,981 accounts in the InstME index.
For roughly every 30 likes there is one comment, a healthy amount of conversation.
Dukesmalibu currently publishes about 2 posts per week.
InstME estimates 5% of Dukesmalibu's followers are low-quality or inactive, for an audience-quality score of 94/100, a strong signal of genuine reach.
Estimated sponsored-post value
$130–$240
Based on 20.1K followers and a 1.87% engagement rate, a single sponsored post by Dukesmalibu is worth an estimated $130–$240. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Dukesmalibu | Cohort median |
|---|---|---|
| Engagement rate | 1.87% | 0.75% |
| Average likes | 364 | 177 |
| Average comments | 12 | 10 |
| Posts per week | 2.1 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Dukesmalibu | Cohort median |
|---|---|---|
| Engagement rate | 1.87% | 0.68% |
| Average likes | 364 | 140 |
| Average comments | 12 | 8 |
| Posts per week | 2.1 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 12, 2026
Duke's Malibu is a food brand based in United States on Instagram, with 20.1K followers.
Duke's Malibu posts on Instagram as @dukesmalibu.
Duke's Malibu has 20,064 followers on Instagram (20.1K) as of Aug 12, 2026.
Duke's Malibu's engagement rate is 1.87%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Duke's Malibu average 364 likes and 12 comments.
Duke's Malibu posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 5% of Duke's Malibu's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Duke's Malibu is registered as a business account on Instagram.
Duke's Malibu is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,445 posts.
Total Posts
1,445
Avg Comments
12
More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
58.5K
Engagement
0.57%
Duke's Malibu's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Duke's Malibu is estimated at $130 to $240. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
