Supporting the people and places that make downtown unique. Advocating for a vibrant, inclusive, and thriving downtown Durham.
linktr.ee/downtowndurhamFollowers
37.1K
Following
1.8K
Total Posts
Engagement Rate
0.55%
Avg Likes
183
Avg Comments
With 37.1K followers across 2,317 posts, Downtowndurham is one of the Pets accounts tracked in the InstME index.
Compared with 1,263 other Pets accounts with 10K–100K followers in the InstME index, Downtowndurham's 0.55% engagement rate is below the median of 0.94%.
The comment-to-like ratio works out to one comment per 9 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages about 14 posts per week — more than one per day.
| Metric | Downtowndurham | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 0.94% |
| Average likes | 183 | 217 |
| Average comments | 20 | 10 |
| Posts per week | 14.11 | 0.78 |
Median values from 1,263 Pets accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Data last updated: Jul 12, 2026
Downtowndurham has 37,059 followers on Instagram (37.1K) as of Jul 12, 2026.
Downtowndurham's engagement rate is 0.55%, calculated from average likes and comments per post relative to followers. That is below the median of 0.94% for Pets accounts with 10K–100K followers in the InstME index.
Posts by Downtowndurham average 183 likes and 20 comments.
Downtowndurham posts about 14 times per week on average.
Downtowndurham is registered as a business account on Instagram and is verified.
2,317
20
Avg Views
0
Posts / Week
14.11
Growth Score
11 / 100
98.8K
Engagement
3.34%
