Downtown Durham, Inc. is a verified Business brand on Instagram based in United States, tracked in the InstME index with 37.1K followers. The account has published 2,317 posts, currently around 14 posts a week. Engagement runs at 0.55%, or about 183 likes and 20 comments per post.
The Business account Downtowndurham has posted 2,317 times on Instagram and drawn 37.1K followers.
Downtowndurham's 0.55% engagement rate is below the median of 1.46% among Business accounts with 10K–100K followers, measured across 5,335 accounts in the InstME index.
Comments arrive at about one per 9 likes, a sign of an unusually discussion-heavy audience.
Recent posting activity averages about 14 posts per week, more than one per day.
Estimated sponsored-post value
$130–$240
Based on 37.1K followers and a 0.55% engagement rate, a single sponsored post by Downtowndurham is worth an estimated $130–$240. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Downtowndurham | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 1.46% |
| Average likes | 183 | 334 |
| Average comments | 20 | 22 |
| Posts per week | 14.11 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Downtowndurham | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 1.1% |
| Average likes | 183 | 228 |
| Average comments | 20 | 14 |
| Posts per week | 14.11 | 0.34 |
Median values from 1,074 Business accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Downtown Durham, Inc. is a verified business brand based in United States on Instagram, with 37.1K followers.
Downtown Durham, Inc. posts on Instagram as @downtowndurham.
Downtown Durham, Inc. has 37,059 followers on Instagram (37.1K) as of Jul 12, 2026.
Downtown Durham, Inc.'s engagement rate is 0.55%, calculated from average likes and comments per post relative to followers. That is below the median of 1.46% for Business accounts with 10K–100K followers in the InstME index.
Posts by Downtown Durham, Inc. average 183 likes and 20 comments.
Downtown Durham, Inc. posts about 14 times per week on average.
Downtown Durham, Inc. is registered as a business account on Instagram and is verified.
Supporting the people and places that make downtown unique. Advocating for a vibrant, inclusive, and thriving downtown Durham.
Outreach This Creator For FreeTotal Posts
2,317
Avg Comments
20
Engagement
0.05%
Downtown Durham, Inc. is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 2,317 posts.
Downtown Durham, Inc.'s profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Downtown Durham, Inc. carries the blue verified badge on Instagram.
A sponsored post from Downtown Durham, Inc. is estimated at $130 to $240. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
