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discovery.com/Followers
20M
Following
933
Total Posts
Engagement Rate
0.03%
Avg Likes
5,646
Avg Comments
Discovery is a business account on Instagram with 20M followers and 5,733 published posts.
A typical post by Discovery collects about 5,646 likes and 52 comments — roughly one interaction for every 3,515 followers.
Followers leave about one comment for every 108 likes — an audience that mostly engages through likes.
Discovery currently publishes about 17 posts per week — more than one per day.
The account follows just 933 others against 20M followers — a ratio typical of established creators and brands.
| Metric | Discovery | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.04% |
| Average likes | 5,646 | 27,441 |
| Average comments | 52 | 386 |
| Posts per week | 16.79 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 28, 2026
Discovery has 20,029,595 followers on Instagram (20M) as of Apr 28, 2026.
Discovery's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers.
Posts by Discovery average 5,646 likes and 52 comments.
Discovery posts about 17 times per week on average.
Discovery is registered as a business account on Instagram and is verified.
5,733
52
Avg Views
0
Posts / Week
16.79
Growth Score
0.6 / 100
Engagement
0.33%
