The official #BMW account, home of Sheer Driving Pleasure. Use #BMWRepost for the chance to get featured.
www.bmwgroup.com/en.htmlFollowers
43.8M
Following
76
Total Posts
Engagement Rate
0.2%
Avg Likes
88,114
Avg Comments
Bmw has built an audience of 43.8M followers on Instagram over 13,736 posts as a Home & DIY account.
Bmw has an engagement rate of 0.2%, which is below the median of 0.38% for Home & DIY accounts with over 1M followers, based on 33 accounts in the InstME index.
Followers leave about one comment for every 101 likes — an audience that mostly engages through likes.
Bmw currently publishes about 10 posts per week — more than one per day.
The account follows just 76 others against 43.8M followers — a ratio typical of established creators and brands.
| Metric | Bmw | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.38% |
| Average likes | 88,114 | 16,457 |
| Average comments | 873 | 100 |
| Posts per week | 9.7 | 4.61 |
Median values from 33 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
Bmw has 43,819,431 followers on Instagram (43.8M) as of Jul 9, 2026.
Bmw's engagement rate is 0.2%, calculated from average likes and comments per post relative to followers. That is below the median of 0.38% for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Bmw average 88,114 likes and 873 comments.
Bmw posts about 10 times per week on average.
Bmw is registered as a business account on Instagram and is verified.
13,736
873
Avg Views
0
Posts / Week
9.7
Growth Score
4 / 100
Engagement
0.06%
