Providing hair care solutions for over 35 years. Proud Black-owned brand! Find us at Ulta, SalonCentric, JCPenney, Sally, Walmart, Target & Walgreens!
linktr.ee/designessentials?utm_source=linktree_admin_shareFollowers
269.6K
Following
1.3K
Total Posts
Engagement Rate
0.13%
Avg Likes
314
Avg Comments
Designessentials has built an audience of 269.6K followers on Instagram over 7,106 posts as a Beauty account.
Compared with 700 other Beauty accounts with 100K–1M followers in the InstME index, Designessentials's 0.13% engagement rate is in the bottom quarter (median: 0.57%).
The comment-to-like ratio works out to one comment per 10 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
The account follows just 1,319 others against 269.6K followers — a ratio typical of established creators and brands.
| Metric | Designessentials | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.57% |
| Average likes | 314 | 1,261 |
| Average comments | 33 | 53 |
| Posts per week | 0.09 | 0.93 |
Median values from 700 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 10, 2026
Designessentials has 269,617 followers on Instagram (269.6K) as of Jul 10, 2026.
Designessentials's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Designessentials average 314 likes and 33 comments.
Designessentials posts less than once a week on average.
Designessentials is registered as a business account on Instagram and is verified.
7,106
33
Avg Views
0
Posts / Week
0.09
Growth Score
2.6 / 100
Followers
693K
Engagement
0.72%