D.C. United is a verified Professional Sports Team brand based in United States, with 232.6K followers on Instagram. The account has published 10,539 posts, currently around 11 posts a week. Posts average 3,675 likes and 89 comments, an engagement rate of 1.62%.
Tracked in the InstME index, Dcunited is a Professional Sports Team account with 232.6K followers and a back catalogue of 10,539 posts.
For accounts with 100K–1M followers, Dcunited's 1.62% engagement rate reads as above the median in the InstME index.
The like-to-comment split is roughly 41 to one, indicating a healthy amount of conversation.
In recent weeks Dcunited has kept to about 11 posts per week, more than one per day.
Quality checks give Dcunited 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Dcunited keeps its following list short (257) relative to 232.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,300–$2,400
Based on 232.6K followers and a 1.62% engagement rate, a single sponsored post by Dcunited is worth an estimated $1,300–$2,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Professional Sports Team
| Metric | Dcunited | Cohort median |
|---|---|---|
| Engagement rate | 1.62% | 1.25% |
| Average likes | 3,675 | 2,985 |
| Average comments | 89 | 73 |
| Posts per week | 10.54 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Dcunited | Cohort median |
|---|---|---|
| Engagement rate | 1.62% | 0.86% |
| Average likes | 3,675 | 2,003 |
| Average comments | 89 | 56 |
| Posts per week | 10.54 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
D.C. United is a verified professional sports team brand based in United States on Instagram, with 232.6K followers.
D.C. United posts on Instagram as @dcunited.
D.C. United has 232,626 followers on Instagram (232.6K) as of Jul 15, 2026.
D.C. United's engagement rate is 1.62%, calculated from average likes and comments per post relative to followers.
Posts by D.C. United average 3,675 likes and 89 comments.
D.C. United posts about 11 times per week on average.
InstME's audience-quality analysis estimates about 0% of D.C. United's followers are low-quality or inactive, giving an audience-quality score of 100/100.
D.C. United is registered as a business account on Instagram and is verified.
Next Match: @ Houston Dynamo | July 22 | 8:30pm 📲 Text us at +1 (202) 600-2022
Total Posts
10,539
Avg Comments
89
Engagement
3.01%
D.C. United is categorized as a professional sports team account in the InstME index, based on the profile's bio and Instagram category across 10,539 posts.
D.C. United's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. D.C. United carries the blue verified badge on Instagram.
A sponsored post from D.C. United is estimated at $1,300 to $2,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
