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Outreach This Creator For FreeOn Instagram, Custom Merch Co is a Fashion brand based in Australia with an audience of 5K. The account has published 62 posts, currently less than one post a week. Engagement runs at 0.3%, or about 13 likes and 2 comments per post.
Tracked in the InstME index, Custommerchaustralia is a Fashion account with 5K followers and a back catalogue of 62 posts.
Against 7,066 Fashion accounts with 1K–10K followers in the InstME index, Custommerchaustralia's 0.3% engagement rate lands in the bottom quarter (median: 4.29%).
Custommerchaustralia's recent cadence works out to less than one post per week.
InstME's checks rate Custommerchaustralia's audience 70/100, flagging roughly 25% as low-quality or inactive, a solid result.
Estimated sponsored-post value
$18–$33
Based on 5K followers and a 0.3% engagement rate, a single sponsored post by Custommerchaustralia is worth an estimated $18–$33. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Custommerchaustralia | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 4.29% |
| Average likes | 13 | 111 |
| Average comments | 2 | 14 |
| Posts per week | 0.19 | 0.26 |
Median values from 7,066 Fashion accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Custommerchaustralia | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 1.85% |
| Average likes | 13 | 75 |
| Average comments | 2 | 9 |
| Posts per week | 0.19 | 0.38 |
Median values from 52 Fashion accounts in Australia with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 23, 2026
Custom Merch Co is a fashion brand based in Australia on Instagram, with 5K followers.
Custom Merch Co posts on Instagram as @custommerchaustralia.
Custom Merch Co has 5,031 followers on Instagram (5K) as of Aug 23, 2026.
Custom Merch Co's engagement rate is 0.3%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 4.29%) for Fashion accounts with 1K–10K followers in the InstME index.
Posts by Custom Merch Co average 13 likes and 2 comments.
Custom Merch Co posts less than once a week on average.
InstME's audience-quality analysis estimates about 25% of Custom Merch Co's followers are low-quality or inactive, giving an audience-quality score of 70/100.
Custom Merch Co is registered as a business account on Instagram.
Custom Merch Co is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 62 posts.
Total Posts
62
Avg Comments
2
Predominantly women · mostly 18–34
Typical for Fashion creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Engagement
0.77%
Custom Merch Co's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Custom Merch Co is estimated at $18 to $33. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
