Technical outdoor kit, crafted for adventure since 1965.
Reaching 63.8K followers on Instagram, Craghoppers is a verified Travel creator. Content spans travel and tech. To date Craghoppers has posted 3,081 times, currently around 1 post a week. Posts average 152 likes and 4 comments, an engagement rate of 0.24%.
Craghoppers shows up in the InstME index as a Travel account, 63.8K followers, 3,081 posts.
Craghoppers has an engagement rate of 0.24%, which is in the bottom quarter (median: 1.02%) for Travel accounts with 10K–100K followers, based on 2,887 accounts in the InstME index.
The like-to-comment split is roughly 40 to one, indicating a healthy amount of conversation.
Craghoppers currently publishes about one post per week.
InstME estimates 0% of Craghoppers's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Craghoppers follows only 376 accounts while being followed by 63.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$220–$410
Based on 63.8K followers and a 0.24% engagement rate, a single sponsored post by Craghoppers is worth an estimated $220–$410. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Craghoppers | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 1.02% |
| Average likes | 152 | 250 |
| Average comments | 4 | 14 |
| Posts per week | 1.12 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Craghoppers is a verified travel creator on Instagram, with 63.8K followers.
Craghoppers has 63,811 followers on Instagram (63.8K) as of Apr 27, 2026.
Craghoppers's engagement rate is 0.24%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.02%) for Travel accounts with 10K–100K followers in the InstME index.
Posts by Craghoppers average 152 likes and 4 comments.
Craghoppers posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 0% of Craghoppers's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Craghoppers is registered as a creator account on Instagram and is verified.
Craghoppers is categorized as a travel and tech account in the InstME index, based on the profile's bio and Instagram category across 3,081 posts.
Yes. Craghoppers carries the blue verified badge on Instagram.
Avg Comments
4
More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Tech
Engagement
0.92%
A sponsored post from Craghoppers is estimated at $220 to $410. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
