Official Caterpillar Instagram.
Followers
1.1M
Following
253
Total Posts
Engagement Rate
0.28%
Avg Likes
2,947
Avg Comments
Caterpillar is a verified Product/service brand. The account has built 1.1M followers on Instagram. To date Caterpillar has posted 1,539 times, currently around 3 posts a week. Engagement runs at 0.28%, or about 2,947 likes and 40 comments per post.
As a Product/service account, Caterpillarinc reaches 1.1M followers on Instagram across 1,539 published posts.
Each post from Caterpillarinc averages 2,947 likes and 40 comments, or about one interaction per 358 followers.
Followers weigh in with a comment about every 74 likes, an audience that mostly engages through likes.
Recent posting activity averages about 3 posts per week.
The account follows just 253 others against 1.1M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$3,700β$7,000
Based on 1.1M followers and a 0.28% engagement rate, a single sponsored post by Caterpillarinc is worth an estimated $3,700β$7,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Product/service
| Metric | Caterpillarinc | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 1.02% |
| Average likes | 2,947 | 25,711 |
| Average comments | 40 | 376 |
| Posts per week | 3.01 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Caterpillar is a verified product/service brand on Instagram, with 1.1M followers.
Caterpillar posts on Instagram as @caterpillarinc.
Caterpillar has 1,069,481 followers on Instagram (1.1M) as of Apr 23, 2026.
Caterpillar's engagement rate is 0.28%, calculated from average likes and comments per post relative to followers.
Posts by Caterpillar average 2,947 likes and 40 comments.
Caterpillar posts about 3 times per week on average.
Caterpillar is registered as a business account on Instagram and is verified.
Caterpillar is categorized as a product/service account in the InstME index, based on the profile's bio and Instagram category across 1,539 posts.
Yes. Caterpillar carries the blue verified badge on Instagram.
1,539
40
Posts / Week
3.01
Growth Score
5.6 / 100
Follower Ratio
4227.2Γ
Engagement
0.18%
A sponsored post from Caterpillar is estimated at $3,700 to $7,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
