Architecture | Interior Design | More. 🌀 We design spaces, products and experiences. . Mumbai ~ Ahmedabad . 👩🏻💻: Dharal Surelia | @dharal
Outreach This Creator For FreeOn Instagram, Butter Concepts is a Home & DIY brand with an audience of 18.8K. Butter Concepts has shared 399 posts to date, currently around 12 posts a week. Typical posts draw 1,143 likes and 6 comments, putting engagement at 6.13%.
Butter______________ operates a Home & DIY account on Instagram, pairing 18.8K followers with 399 posts.
Against 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Butter______________'s 6.13% engagement rate lands in the top quarter (median: 0.75%).
The audience comments once per 196 likes on average, an audience that mostly engages through likes.
Butter______________ currently publishes about 12 posts per week, more than one per day.
Estimated sponsored-post value
$260–$490
Based on 18.8K followers and a 6.13% engagement rate, a single sponsored post by Butter______________ is worth an estimated $260–$490. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Butter______________ | Cohort median |
|---|---|---|
| Engagement rate | 6.13% | 0.75% |
| Average likes | 1,143 | 200 |
| Average comments | 6 | 9 |
| Posts per week | 12.1 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 5, 2026
Butter Concepts is a home & diy brand on Instagram, with 18.8K followers.
Butter Concepts posts on Instagram as @butter______________.
Butter Concepts has 18,757 followers on Instagram (18.8K) as of Sep 5, 2026.
Butter Concepts's engagement rate is 6.13%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Butter Concepts average 1,143 likes and 6 comments.
Butter Concepts posts about 12 times per week on average.
Butter Concepts is registered as a business account on Instagram.
Butter Concepts is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 399 posts.
A sponsored post from Butter Concepts is estimated at $260 to $490. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
399
Avg Comments
6
Engagement
0.73%
