What you want to know about business. •Love Business Insider? Add us as a preferred source on Google. •Link in bio for the top stories.
bit.ly/BusinessInsiderBioFollowers
5M
Following
203
Total Posts
Engagement Rate
0.02%
Avg Likes
795
Avg Comments
With 5M followers across 9,447 posts, Businessinsider is one of the Business accounts tracked in the InstME index.
Businessinsider has an engagement rate of 0.02%, which is in the bottom quarter (median: 1.02%) for Business accounts with over 1M followers, based on 330 accounts in the InstME index.
Followers leave about one comment for every 29 likes — a healthy amount of conversation.
Businessinsider currently publishes about 71 posts per week — more than one per day.
The account follows just 203 others against 5M followers — a ratio typical of established creators and brands.
| Metric | Businessinsider | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.02% |
| Average likes | 795 | 29,934 |
| Average comments | 27 | 408 |
| Posts per week | 70.68 | 0.57 |
Median values from 330 Business accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 24, 2026
Businessinsider has 5,025,505 followers on Instagram (5M) as of Apr 24, 2026.
Businessinsider's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.02%) for Business accounts with over 1M followers in the InstME index.
Posts by Businessinsider average 795 likes and 27 comments.
Businessinsider posts about 71 times per week on average.
Businessinsider is registered as a business account on Instagram and is verified.
9,447
27
Avg Views
0
Posts / Week
70.68
Growth Score
0.4 / 100
Engagement
0.72%
