Followers
20.2M
Following
1
Total Posts
Engagement Rate
0.02%
Avg Likes
4,096
Avg Comments
With 20.2M followers across 1,826 posts, Burberry is one of the business accounts tracked in the InstME index.
On average, Burberry's posts earn 4,096 likes and 62 comments, about one interaction per 4,870 followers.
The comment-to-like ratio works out to one comment per 66 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 12 posts per week — more than one per day.
The account follows just 1 others against 20.2M followers — a ratio typical of established creators and brands.
| Metric | Burberry | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.04% |
| Average likes | 4,096 | 27,441 |
| Average comments | 62 | 386 |
| Posts per week | 11.93 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 23, 2026
Burberry has 20,248,242 followers on Instagram (20.2M) as of Apr 23, 2026.
Burberry's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers.
Posts by Burberry average 4,096 likes and 62 comments.
Burberry posts about 12 times per week on average.
Burberry is registered as a business account on Instagram and is verified.
1,826
62
Avg Views
0
Posts / Week
11.93
Growth Score
0.4 / 100
Engagement
0.33%
