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Built Bar is a verified Product/service brand on Instagram, tracked in the InstME index with 322.3K followers. Built Bar has shared 502 posts to date, currently around 3 posts a week. Posts average 1,131 likes and 652 comments, an engagement rate of 0.55%.
As a Product/service account, Builtbar reaches 322.3K followers on Instagram across 502 published posts.
Benchmarked against accounts with 100K–1M followers, the 0.55% engagement rate Builtbar posts is below the median.
The comment-to-like ratio works out to one comment per 2 likes, pointing to an unusually discussion-heavy audience.
Posting frequency for Builtbar sits at about 3 posts per week.
On audience quality, Builtbar lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
The account follows just 258 others against 322.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,100–$2,100
Based on 322.3K followers and a 0.55% engagement rate, a single sponsored post by Builtbar is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Product/service
| Metric | Builtbar | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 1.25% |
| Average likes | 1,131 | 2,985 |
| Average comments | 652 | 73 |
| Posts per week | 3.36 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Built Bar is a verified product/service brand on Instagram, with 322.3K followers.
Built Bar posts on Instagram as @builtbar.
Built Bar has 322,321 followers on Instagram (322.3K) as of Apr 24, 2026.
Built Bar's engagement rate is 0.55%, calculated from average likes and comments per post relative to followers.
Posts by Built Bar average 1,131 likes and 652 comments.
Built Bar posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 0% of Built Bar's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Built Bar is registered as a business account on Instagram and is verified.
Built Bar is categorized as a product/service account in the InstME index, based on the profile's bio and Instagram category across 502 posts.
Total Posts
502
Avg Comments
652
Engagement
0.08%
Yes. Built Bar carries the blue verified badge on Instagram.
A sponsored post from Built Bar is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.