Create & share social media content anywhere, consistently. Built with 💙 by a global, remote team. ⬇️ Links from our posts
Followers
109.5K
Following
935
Total Posts
Engagement Rate
0.03%
Avg Likes
35
Avg Comments
Buffer is a verified Personal Goods & General Merchandise Stores brand based in United States, with 109.5K followers on Instagram. To date Buffer has posted 2,152 times, currently around 4 posts a week. Engagement runs at 0.03%, or about 35 likes and 3 comments per post.
Buffer shows up in the InstME index as a Personal Goods & General Merchandise Stores account, 109.5K followers, 2,152 posts.
Buffer's 0.03% engagement rate ranks in the bottom 4% among accounts with 100K–1M followers in the InstME index.
At one comment per 14 likes, the ratio points to an unusually discussion-heavy audience.
On average, Buffer's video content earns 234.8 views.
Buffer currently publishes about 4 posts per week.
InstME estimates 30% of Buffer's followers are low-quality or inactive, for an audience-quality score of 64/100, a solid result.
Buffer follows only 935 accounts while being followed by 109.5K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$380–$710
Based on 109.5K followers and a 0.03% engagement rate, a single sponsored post by Buffer is worth an estimated $380–$710. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Personal Goods & General Merchandise Stores
| Metric | Buffer | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.25% |
| Average likes | 35 | 2,985 |
| Average comments | 3 | 73 |
| Posts per week | 3.81 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Buffer | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.86% |
| Average likes | 35 | 2,003 |
| Average comments | 3 | 56 |
| Posts per week | 3.81 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 26, 2026
Buffer is a verified personal goods & general merchandise stores brand based in United States on Instagram, with 109.5K followers.
Buffer has 109,520 followers on Instagram (109.5K) as of Mar 26, 2026.
Buffer's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers.
Posts by Buffer average 35 likes and 3 comments.
Buffer posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 30% of Buffer's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Buffer is registered as a business account on Instagram and is verified.
Buffer is categorized as a personal goods & general merchandise stores account in the InstME index, based on the profile's bio and Instagram category across 2,152 posts.
Buffer's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,152
3
Avg Views
235
Posts / Week
3.81
Growth Score
0.6 / 100
Engagement
0.03%
Yes. Buffer carries the blue verified badge on Instagram.
A sponsored post from Buffer is estimated at $380 to $710. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
