by the way runs a verified Lifestyle creator account based in Oman with 41.9K followers on Instagram. by the way has shared 82 posts to date, currently less than one post a week. Posts average 463 likes and 9 comments, an engagement rate of 1.13%.
Btw.om is a Lifestyle account on Instagram with 41.9K followers and 82 published posts.
Compared with 1,602 other Lifestyle accounts with 10K–100K followers in the InstME index, Btw.om's 1.13% engagement rate is below the median of 3.25%.
The comment-to-like ratio works out to one comment per 51 likes, pointing to a healthy amount of conversation.
At 431.4K average views (10.3× followers), Btw.om's video posts consistently spread beyond the existing audience.
Lately Btw.om has been publishing less than one post per week.
Estimated sponsored-post value
$170–$310
Based on 41.9K followers and a 1.13% engagement rate, a single sponsored post by Btw.om is worth an estimated $170–$310. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in Oman, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Btw.om | Cohort median |
|---|---|---|
| Engagement rate | 1.13% | 3.25% |
| Average likes | 463 | 875 |
| Average comments | 9 | 33 |
| Posts per week | 0.37 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
by the way is a verified lifestyle creator based in Oman on Instagram, with 41.9K followers.
by the way posts on Instagram as @btw.om.
by the way has 41,862 followers on Instagram (41.9K) as of Jul 15, 2026.
by the way's engagement rate is 1.13%, calculated from average likes and comments per post relative to followers. That is below the median of 3.25% for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by by the way average 463 likes and 9 comments.
by the way posts less than once a week on average.
by the way is registered as a creator account on Instagram and is verified.
by the way is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 82 posts.
brewed daily | open 24/7 al mawaleh / muscat find us ↓
Total Posts
82
Avg Comments
9
Engagement
0.53%
by the way's profile places the account in Oman. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. by the way carries the blue verified badge on Instagram.
A sponsored post from by the way is estimated at $170 to $310. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
