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Outreach This Creator For FreeReaching 67.6K followers on Instagram, B-Side is a Lifestyle brand. The account has published 467 posts, currently less than one post a week. Posts average 3,410 likes and 91 comments, an engagement rate of 5.18%.
Tracked in the InstME index, Bostonbside is a Lifestyle account with 67.6K followers and a back catalogue of 467 posts.
Bostonbside records a 5.18% engagement rate, above the median of 3.25% for the 1,602 Lifestyle accounts with 10K–100K followers tracked in the InstME index.
Followers leave about one comment for every 37 likes, a healthy amount of conversation.
Bostonbside keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$950–$1,800
Based on 67.6K followers and a 5.18% engagement rate, a single sponsored post by Bostonbside is worth an estimated $950–$1,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Bostonbside | Cohort median |
|---|---|---|
| Engagement rate | 5.18% | 3.25% |
| Average likes | 3,410 | 875 |
| Average comments | 91 | 33 |
| Posts per week | 0.06 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 9, 2026
B-Side is a lifestyle brand on Instagram, with 67.6K followers.
B-Side posts on Instagram as @bostonbside.
B-Side has 67,611 followers on Instagram (67.6K) as of Sep 9, 2026.
B-Side's engagement rate is 5.18%, calculated from average likes and comments per post relative to followers. That is above the median of 3.25% for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by B-Side average 3,410 likes and 91 comments.
B-Side posts less than once a week on average.
B-Side is registered as a business account on Instagram.
B-Side is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 467 posts.
A sponsored post from B-Side is estimated at $950 to $1,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Avg Comments
91
Engagement
11.28%