Experience the best of what coffee has to offer.
Followers
514K
Following
811
Total Posts
Engagement Rate
0.26%
Avg Likes
1,311
Avg Comments
Reaching 514K followers on Instagram, Blue Bottle Coffee is a verified Coffee shop brand. The account has published 2,518 posts, currently around 3 posts a week. Engagement runs at 0.26%, or about 1,311 likes and 15 comments per post.
On Instagram, Bluebottle runs a Coffee shop account that has published 2,518 posts and gathered 514K followers.
Bluebottle's posts draw around 1,311 likes and 15 comments each, close to one interaction for every 388 followers.
For roughly every 90 likes there is one comment, an audience that mostly engages through likes.
In recent weeks Bluebottle has kept to about 3 posts per week.
Bluebottle follows only 811 accounts while being followed by 514K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,800–$3,300
Based on 514K followers and a 0.26% engagement rate, a single sponsored post by Bluebottle is worth an estimated $1,800–$3,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Coffee shop
| Metric | Bluebottle | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 1.25% |
| Average likes | 1,311 | 2,985 |
| Average comments | 15 | 73 |
| Posts per week | 2.91 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Blue Bottle Coffee is a verified coffee shop brand on Instagram, with 514K followers.
Blue Bottle Coffee posts on Instagram as @bluebottle.
Blue Bottle Coffee has 514,024 followers on Instagram (514K) as of Apr 27, 2026.
Blue Bottle Coffee's engagement rate is 0.26%, calculated from average likes and comments per post relative to followers.
Posts by Blue Bottle Coffee average 1,311 likes and 15 comments.
Blue Bottle Coffee posts about 3 times per week on average.
Blue Bottle Coffee is registered as a business account on Instagram and is verified.
Blue Bottle Coffee is categorized as a coffee shop account in the InstME index, based on the profile's bio and Instagram category across 2,518 posts.
Yes. Blue Bottle Coffee carries the blue verified badge on Instagram.
2,518
15
Posts / Week
2.91
Growth Score
5.2 / 100
Follower Ratio
633.8×
542.7K
Engagement
1.12%
A sponsored post from Blue Bottle Coffee is estimated at $1,800 to $3,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
