Elevated Essentialism The intersection of culture, wellness and work Next stop, Miami Beach
Outreach This Creator For FreeFollowers
31.9K
Following
764
Total Posts
Engagement Rate
1.2%
Avg Likes
362
Avg Comments
BLACKBRICK is a Health brand based in South Africa. The account has built 31.9K followers on Instagram. BLACKBRICK has shared 411 posts to date, currently around 3 posts a week. Posts average 362 likes and 21 comments, an engagement rate of 1.2%.
Counting 31.9K followers and 411 posts, Blackbrickhotels sits in the InstME index as a Health account.
Compared with 1,016 other Health accounts with 10K–100K followers in the InstME index, Blackbrickhotels's 1.2% engagement rate is above the median of 0.58%.
Roughly one in 17 likes comes with a comment, an unusually discussion-heavy audience.
Blackbrickhotels maintains a rhythm of about 3 posts per week.
Estimated sponsored-post value
$130–$250
Based on 31.9K followers and a 1.2% engagement rate, a single sponsored post by Blackbrickhotels is worth an estimated $130–$250. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Health creators in South Africa, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
| Metric | Blackbrickhotels | Cohort median |
|---|---|---|
| Engagement rate | 1.2% | 0.58% |
| Average likes | 362 | 136 |
| Average comments | 21 | 10 |
| Posts per week | 2.8 | 0.52 |
Median values from 1,016 Health accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Blackbrickhotels | Cohort median |
|---|---|---|
| Engagement rate | 1.2% | 0.92% |
| Average likes | 362 | 241 |
| Average comments | 21 | 13 |
| Posts per week | 2.8 | 0.61 |
Median values from 449 accounts in South Africa with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
BLACKBRICK is a health brand based in South Africa on Instagram, with 31.9K followers.
BLACKBRICK posts on Instagram as @blackbrickhotels.
BLACKBRICK has 31,882 followers on Instagram (31.9K) as of Jul 16, 2026.
BLACKBRICK's engagement rate is 1.2%, calculated from average likes and comments per post relative to followers. That is above the median of 0.58% for Health accounts with 10K–100K followers in the InstME index.
Posts by BLACKBRICK average 362 likes and 21 comments.
BLACKBRICK posts about 3 times per week on average.
BLACKBRICK is registered as a business account on Instagram.
BLACKBRICK is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 411 posts.
BLACKBRICK's profile places the account in South Africa. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
411
21
Posts / Week
2.8
Growth Score
24 / 100
Follower Ratio
41.7×
Engagement
1.39%
A sponsored post from BLACKBRICK is estimated at $130 to $250. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
