Designed in South Australia. Limited-edition collections that tell a vibrant & memorable story through unique prints and striking details.
Followers
66.2K
Following
6.5K
Total Posts
Engagement Rate
0.03%
Avg Likes
20
Avg Comments
Binny is a verified Shopping & retail brand based in Australia. The account has built 66.2K followers on Instagram. Binny has shared 4,531 posts to date, currently around 5 posts a week. Posts average 20 likes and 1 comments, an engagement rate of 0.03%.
Counting 66.2K followers and 4,531 posts, Binnywear sits in the InstME index as a Shopping & retail account.
An engagement rate of 0.03% puts Binnywear in the bottom 2% for accounts with 10K–100K followers tracked by InstME.
One comment lands for every 22 likes, which reads as a healthy amount of conversation.
Binnywear's output runs to about 5 posts per week.
At 64/100 on audience quality, Binnywear carries an estimated 30% low-quality or inactive followers, a solid result.
Estimated sponsored-post value
$230–$430
Based on 66.2K followers and a 0.03% engagement rate, a single sponsored post by Binnywear is worth an estimated $230–$430. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Shopping & retail
| Metric | Binnywear | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.45% |
| Average likes | 20 | 339 |
| Average comments | 1 | 18 |
| Posts per week | 5 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Binnywear | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.66% |
| Average likes | 20 | 158 |
| Average comments | 1 | 9 |
| Posts per week | 5 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Binny is a verified shopping & retail brand based in Australia on Instagram, with 66.2K followers.
Binny posts on Instagram as @binnywear.
Binny has 66,246 followers on Instagram (66.2K) as of Jul 16, 2026.
Binny's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers.
Posts by Binny average 20 likes and 1 comments.
Binny posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 30% of Binny's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Binny is registered as a business account on Instagram and is verified.
Binny is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 4,531 posts.
Binny's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
4,531
1
Posts / Week
5
Growth Score
0.6 / 100
ER Rank
2th
Engagement
0.02%
Yes. Binny carries the blue verified badge on Instagram.
A sponsored post from Binny is estimated at $230 to $430. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
