World’s Leading Blockchain Ecosystem and Digital Asset Exchange. Support: @helpdesk_binance
bit.ly/BinanceCryptoAppFollowers
4.9M
Following
101
Total Posts
Engagement Rate
0.07%
Avg Likes
2,952
Avg Comments
With 4.9M followers across 2,694 posts, Binance is one of the business accounts tracked in the InstME index.
A typical post by Binance collects about 2,952 likes and 262 comments — roughly one interaction for every 1,510 followers.
Followers leave about one comment for every 11 likes — an unusually discussion-heavy audience.
Binance currently publishes less than one post per week.
The account follows just 101 others against 4.9M followers — a ratio typical of established creators and brands.
| Metric | Binance | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.04% |
| Average likes | 2,952 | 27,441 |
| Average comments | 262 | 386 |
| Posts per week | 0.62 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 23, 2026
Binance has 4,854,392 followers on Instagram (4.9M) as of Apr 23, 2026.
Binance's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers.
Posts by Binance average 2,952 likes and 262 comments.
Binance posts less than once a week on average.
Binance is registered as a business account on Instagram and is verified.
2,694
262
Avg Views
0
Posts / Week
0.62
Growth Score
1.4 / 100
Engagement
0.58%
