Followers
3.5M
Following
433
Total Posts
Engagement Rate
3.26%
Avg Likes
113,347
Avg Comments
Barbie has built an audience of 3.5M followers on Instagram over 2,662 posts as a business account.
On average, Barbie's posts earn 113,347 likes and 2,161 comments, about one interaction per 31 followers.
The comment-to-like ratio works out to one comment per 52 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about 6 posts per week.
The account follows just 433 others against 3.5M followers — a ratio typical of established creators and brands.
| Metric | Barbie | Cohort median |
|---|---|---|
| Engagement rate | 3.26% | 1.04% |
| Average likes | 113,347 | 27,441 |
| Average comments | 2,161 | 386 |
| Posts per week | 6.46 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Barbie has 3,537,978 followers on Instagram (3.5M) as of Jul 15, 2026.
Barbie's engagement rate is 3.26%, calculated from average likes and comments per post relative to followers.
Posts by Barbie average 113,347 likes and 2,161 comments.
Barbie posts about 6 times per week on average.
Barbie is registered as a business account on Instagram and is verified.
2,662
2,161
Avg Views
0
Posts / Week
6.46
Growth Score
65.2 / 100
Engagement
1.6%
