Followers
65.3K
Following
878
Total Posts
Engagement Rate
0.14%
Avg Likes
83
Avg Comments
On Instagram, Babies R Us South Africa is a verified Parenting brand with an audience of 65.3K. Babies R Us South Africa has shared 1,883 posts to date, currently less than one post a week. Posts average 83 likes and 9 comments, an engagement rate of 0.14%.
On Instagram, Babiesrus_za runs a Parenting account that has published 1,883 posts and gathered 65.3K followers.
For Parenting accounts with 10K–100K followers, Babiesrus_za's 0.14% engagement rate is in the bottom quarter (median: 1.08%), a read from 2,913 accounts in the InstME index.
The like-to-comment split is roughly 10 to one, indicating an unusually discussion-heavy audience.
Babiesrus_za's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$230–$420
Based on 65.3K followers and a 0.14% engagement rate, a single sponsored post by Babiesrus_za is worth an estimated $230–$420. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Parenting creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
| Metric | Babiesrus_za | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 1.08% |
| Average likes | 83 | 275 |
| Average comments | 9 | 15 |
| Posts per week | 0.58 | 0.67 |
Median values from 2,913 Parenting accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 2, 2026
Babies R Us South Africa is a verified parenting brand on Instagram, with 65.3K followers.
Babies R Us South Africa posts on Instagram as @babiesrus_za.
Babies R Us South Africa has 65,260 followers on Instagram (65.3K) as of Sep 2, 2026.
Babies R Us South Africa's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.08%) for Parenting accounts with 10K–100K followers in the InstME index.
Posts by Babies R Us South Africa average 83 likes and 9 comments.
Babies R Us South Africa posts less than once a week on average.
Babies R Us South Africa is registered as a business account on Instagram and is verified.
Babies R Us South Africa is categorized as a parenting account in the InstME index, based on the profile's bio and Instagram category across 1,883 posts.
1,883
9
Posts / Week
0.58
Growth Score
2.8 / 100
Last Post
2 days ago
Engagement
0.23%
Yes. Babies R Us South Africa carries the blue verified badge on Instagram.
A sponsored post from Babies R Us South Africa is estimated at $230 to $420. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
