Clean makeup that thinks it’s skincare✨
www.almay.com/pages/ourvaluesFollowers
113.8K
Following
913
Total Posts
Engagement Rate
0.03%
Avg Likes
32
Avg Comments
With 113.8K followers across 81 posts, Almay is one of the Beauty accounts tracked in the InstME index.
Almay has an engagement rate of 0.03%, which is in the bottom quarter (median: 0.57%) for Beauty accounts with 100K–1M followers, based on 700 accounts in the InstME index.
Followers leave about one comment for every 16 likes — an unusually discussion-heavy audience.
Video posts from Almay average 922.4 views.
Almay currently publishes about 4 posts per week.
The account follows just 913 others against 113.8K followers — a ratio typical of established creators and brands.
| Metric | Almay | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.57% |
| Average likes | 32 | 1,261 |
| Average comments | 2 | 53 |
| Posts per week | 4.27 | 0.93 |
Median values from 700 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 13, 2026
Almay has 113,805 followers on Instagram (113.8K) as of Jul 13, 2026.
Almay's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Almay average 32 likes and 2 comments.
Almay posts about 4 times per week on average.
Almay is registered as a business account on Instagram and is verified.
81
2
Avg Views
922
Posts / Week
4.27
Growth Score
0.6 / 100
306.7K
Engagement
1.74%
