Real matters. No AI generated people or bodies. No retouching, 100% Aerie Real.
Followers
1.8M
Following
1.5K
Total Posts
Engagement Rate
0.3%
Avg Likes
5,068
Avg Comments
On Instagram, Aerie is a verified Shopping & retail brand with an audience of 1.8M. To date Aerie has posted 12,957 times, currently less than one post a week. Engagement runs at 0.3%, or about 5,068 likes and 207 comments per post.
Aerie's Instagram presence spans 12,957 posts and 1.8M followers, profiling it as a Shopping & retail account.
Typical engagement for Aerie runs to 5,068 likes and 207 comments a post, one interaction per 338 followers.
The like-to-comment split is roughly 24 to one, indicating a healthy amount of conversation.
Aerie's recent cadence works out to less than one post per week.
Aerie follows only 1,515 accounts while being followed by 1.8M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$6,200–$12,000
Based on 1.8M followers and a 0.3% engagement rate, a single sponsored post by Aerie is worth an estimated $6,200–$12,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Shopping & retail
| Metric | Aerie | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 1.02% |
| Average likes | 5,068 | 25,711 |
| Average comments | 207 | 376 |
| Posts per week | 0.31 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Aerie is a verified shopping & retail brand on Instagram, with 1.8M followers.
Aerie has 1,782,152 followers on Instagram (1.8M) as of Jul 10, 2026.
Aerie's engagement rate is 0.3%, calculated from average likes and comments per post relative to followers.
Posts by Aerie average 5,068 likes and 207 comments.
Aerie posts less than once a week on average.
Aerie is registered as a business account on Instagram and is verified.
Aerie is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 12,957 posts.
Yes. Aerie carries the blue verified badge on Instagram.
A sponsored post from Aerie is estimated at $6,200 to $12,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
12,957
207
Posts / Week
0.31
Growth Score
6 / 100
Follower Ratio
1176.3×
Engagement
0%
