Where there's a pitch, there's a legend.
On Instagram, adidas Australia is a verified Shopping & retail brand with an audience of 351.7K. To date adidas Australia has posted 3,343 times, currently around 3 posts a week. Engagement runs at 1.27%, or about 4,432 likes and 23 comments per post.
Tracked in the InstME index, Adidasau is a Shopping & retail account with 351.7K followers and a back catalogue of 3,343 posts.
Typical engagement for Adidasau runs to 4,432 likes and 23 comments a post, one interaction per 79 followers.
The like-to-comment split is roughly 193 to one, indicating an audience that mostly engages through likes.
Adidasau keeps a posting cadence of about 3 posts per week.
Adidasau keeps its following list short (714) relative to 351.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,600–$2,900
Based on 351.7K followers and a 1.27% engagement rate, a single sponsored post by Adidasau is worth an estimated $1,600–$2,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Shopping & retail
| Metric | Adidasau | Cohort median |
|---|---|---|
| Engagement rate | 1.27% | 1.25% |
| Average likes | 4,432 | 2,985 |
| Average comments | 23 | 73 |
| Posts per week | 3.39 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
adidas Australia is a verified shopping & retail brand on Instagram, with 351.7K followers.
adidas Australia posts on Instagram as @adidasau.
adidas Australia has 351,735 followers on Instagram (351.7K) as of Jul 9, 2026.
adidas Australia's engagement rate is 1.27%, calculated from average likes and comments per post relative to followers.
Posts by adidas Australia average 4,432 likes and 23 comments.
adidas Australia posts about 3 times per week on average.
adidas Australia is registered as a business account on Instagram and is verified.
adidas Australia is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 3,343 posts.
Yes. adidas Australia carries the blue verified badge on Instagram.
Total Posts
3,343
Avg Comments
23
Engagement
0.11%
A sponsored post from adidas Australia is estimated at $1,600 to $2,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
