Analytics & Data10 min
The Complete Guide to Instagram Engagement Rate in 2025
Everything you need to know about measuring, benchmarking, and improving Instagram engagement rate — including the formula most marketers get wrong.
June 8, 2025
Articles by Marcus Chen (2)
TikTok & Reels7 min
Instagram Reels vs TikTok: Which Platform Should Brands Prioritize?
We ran the numbers across 10,000 brand accounts to find out whether Instagram Reels or TikTok delivers better organic reach, engagement, and conversions.
May 20, 2025