#yoga on Instagram, hashtag stats & best tags
1,469 creators in the InstME index post about yoga. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #yoga.
#yoga hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
1,469
Average followers
53,367
Median: 5,889
Average engagement rate
4.38%
Median: 1.67%
Average likes per post
1,846
Median: 109
Average comments per post
37
Median: 10
Average posts per month
5.5
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #yoga
Top countries
Share of creators with a known country
- United States31%
- Indonesia15.9%
- United Kingdom7.3%
- Australia7.1%
- India6.6%
- Brazil3.9%
- United Arab Emirates3.9%
- Canada2.7%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English69.8%
- Indonesian20.3%
- Arabic4.9%
- Portuguese4.9%
Creator categories using this hashtag
Share of creators with a classified niche
- Fitness58.4%
- yoga26.3%
- Art3.2%
- Music2.7%
- Education1.8%
- Health1.6%
- wellness1.2%
- Photography1.1%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly men
Roughly 35% women / 65% men.
Modeled from the fitness, art, music creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #yoga
1,469 creators in the InstME index mention Yoga in their profile.
Yoga
@yoga
Followers
2.2M
Engagement
3.13%
Cihangir Yoga
@cihangiryoga
Followers
66.2K
Engagement
0.19%
madymorrison.label
@madymorrison.label
Followers
60.8K
Engagement
3.32%
Ekomat Yoga
@ekomatyoga
Followers
44K
Engagement
0.27%
Michelle Thielen YOGAFAITH
@michelle.thielen
Followers
32.9K
Engagement
0.47%
Amber Nicole
@aisforafro
Followers
29.7K
Engagement
1.86%
YOGAFAITH
@yogafaith
Followers
24.1K
Engagement
0.07%
Pilates and Flow Studio | Pilatesmalang
@pilatesandflow_studio
Followers
10.4K
Engagement
0.24%
Djoule Aille
@djoulifestyle
Followers
5.6K
Engagement
15.81%
SBG Montana
@sbgmontana
Followers
5.3K
Engagement
0%
Sindy Haque
@littlehaque
Followers
4.3K
Engagement
4.36%
Silky
@silkydj
Followers
4.2K
Engagement
4.67%
Tips for using #yoga
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 5.5 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#yoga hashtag FAQ
How many Instagram influencers use #yoga?
1,469 public Instagram creators with 1,000+ followers in the InstME index use yoga in their profile or content category.
What is a good engagement rate for #yoga posts?
The median engagement rate across #yoga creators is 1.67%, and the average is 4.38%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #yoga?
Use 20–30 hashtags per post, mixing broad tags like #yoga with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #yoga creators post from?
The largest share post from United States (31%), Indonesia (15.9%), United Kingdom (7.3%), based on the #yoga creators in the index with a known country.
Find creators who already post about Yoga
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.