#startup on Instagram, hashtag stats & best tags
250 creators in the InstME index post about startup. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #startup.
#startup hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
250
Average followers
77,208
Median: 12,446
Average engagement rate
7.43%
Median: 1.01%
Average likes per post
1,692
Median: 148
Average comments per post
112
Median: 7
Average posts per month
15.9
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #startup
Top countries
Share of creators with a known country
- United States60.8%
- India12.8%
- United Kingdom3.2%
- Australia2.4%
- Brazil2.4%
- Pakistan2.4%
- Germany1.6%
- Israel1.6%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English90.8%
- Portuguese2.8%
- Urdu2.8%
- German1.8%
- Hebrew1.8%
Creator categories using this hashtag
Share of creators with a classified niche
- Tech53.5%
- Business32.1%
- Fitness3.3%
- Lifestyle2.3%
- Travel1.9%
- Education1.4%
- Gaming1.4%
- Home & DIY1.4%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly men
Roughly 34% women / 66% men.
Modeled from the tech, business, fitness creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #startup
250 creators in the InstME index mention Startup in their profile.
Startup Scene Middle East
@startupsceneme
Followers
102.4K
Engagement
0.03%
Intelligenthq
@intelligenthq_
Followers
88.3K
Engagement
0.3%
Startups.com
@startups
Followers
16.3K
Engagement
0.12%
Feedough
@feedoughcom
Followers
4.9K
Engagement
3.39%
Top 100 Mejores Startups Chile
@top100startupschile
Followers
3.2K
Engagement
1.08%
Aprenda sobre criptoativos
@maurinaka
Followers
1.8K
Engagement
0.81%
Diviyaank Sachdeva
@diviyaank
Followers
1.6K
Engagement
100%
Zahn Innovation Center at CCNY
@zahncenternyc
Followers
1.6K
Engagement
1.08%
Marketing | Startup | Surinder Kumar
@millionairemakingcommunity
Followers
1.8M
Engagement
0.26%
TechCrunch
@techcrunch
Followers
1.8M
Engagement
0.01%
Marketing Mind
@marketingmind.in
Followers
1.6M
Engagement
0.6%
Startup Stories By DOC
@startupbydoc
Followers
1.3M
Engagement
0.28%
Tips for using #startup
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 15.9 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#startup hashtag FAQ
How many Instagram influencers use #startup?
250 public Instagram creators with 1,000+ followers in the InstME index use startup in their profile or content category.
What is a good engagement rate for #startup posts?
The median engagement rate across #startup creators is 1.01%, and the average is 7.43%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #startup?
Use 20–30 hashtags per post, mixing broad tags like #startup with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #startup creators post from?
The largest share post from United States (60.8%), India (12.8%), United Kingdom (3.2%), based on the #startup creators in the index with a known country.
Find creators who already post about Startup
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.