#skincare on Instagram, hashtag stats & best tags
2,494 creators in the InstME index post about skincare. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #skincare.
#skincare hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
2,494
Average followers
129,665
Median: 24,904
Average engagement rate
5.51%
Median: 0.77%
Average likes per post
3,121
Median: 133
Average comments per post
95
Median: 15
Average posts per month
10.0
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #skincare
Top countries
Share of creators with a known country
- United States35%
- United Kingdom9%
- South Korea8.3%
- India4.9%
- Nigeria4.1%
- Canada3.9%
- Indonesia3.7%
- Australia3.4%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English83.4%
- Korean11.4%
- Indonesian5.1%
Creator categories using this hashtag
Share of creators with a classified niche
- Beauty89.3%
- Fashion3.6%
- Lifestyle2.3%
- Business1.1%
- Fitness1.1%
- Food1%
- Health0.5%
- Home & DIY0.3%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly women
Roughly 80% women / 20% men.
Modeled from the beauty, fashion, lifestyle creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #skincare
2,494 creators in the InstME index mention Skincare in their profile.
Flávia Brunhosa ⭐
@flavia.brunhosa
Followers
804.5K
Engagement
0.21%
The Skin Spot
@theskinspot
Followers
409.6K
Engagement
0.08%
MARWA MHAMDI
@aysemmaya
Followers
338.8K
Engagement
0.61%
BeautyBio
@beautybio
Followers
246.9K
Engagement
0.01%
Melissima Elif Karakışla
@melissima
Followers
213.5K
Engagement
0.06%
Victoria Fu & Gloria Fu
@chemist.confessions
Followers
159.4K
Engagement
0%
LaTina Boyd
@pinkazucar
Followers
104.4K
Engagement
3.07%
Eucerin Deutschland
@eucerin_de
Followers
103.8K
Engagement
0.14%
Shenja Cerzo
@inci.pedia
Followers
58.4K
Engagement
5.81%
Dr Irena Eris
@drirenaeris
Followers
48.1K
Engagement
0.16%
CO2LIFT®V
@co2liftv
Followers
36.5K
Engagement
1.75%
Miguel M
@migmiglife
Followers
35.8K
Engagement
1.91%
Tips for using #skincare
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 10.0 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#skincare hashtag FAQ
How many Instagram influencers use #skincare?
2,494 public Instagram creators with 1,000+ followers in the InstME index use skincare in their profile or content category.
What is a good engagement rate for #skincare posts?
The median engagement rate across #skincare creators is 0.77%, and the average is 5.51%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #skincare?
Use 20–30 hashtags per post, mixing broad tags like #skincare with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #skincare creators post from?
The largest share post from United States (35%), United Kingdom (9%), South Korea (8.3%), based on the #skincare creators in the index with a known country.
Find creators who already post about Skincare
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.