#selfcare on Instagram, hashtag stats & best tags
64 creators in the InstME index post about selfcare. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #selfcare.
#selfcare hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
64
Average followers
160,961
Median: 9,642
Average engagement rate
8.85%
Median: 3.38%
Average likes per post
10,024
Median: 264
Average comments per post
122
Median: 31
Average posts per month
5.4
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #selfcare
Top countries
Share of creators with a known country
- United States41.2%
- Germany17.6%
- Pakistan11.8%
- United Kingdom11.8%
- Nigeria5.9%
- South Korea5.9%
- United Arab Emirates5.9%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English58.8%
- German17.6%
- Urdu11.8%
- Arabic5.9%
- Korean5.9%
Creator categories using this hashtag
Share of creators with a classified niche
- Beauty35.2%
- Fashion24.1%
- Lifestyle16.7%
- Fitness5.6%
- Parenting5.6%
- Business3.7%
- Education1.9%
- Food1.9%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly women
Roughly 71% women / 29% men.
Modeled from the beauty, fashion, lifestyle creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #selfcare
64 creators in the InstME index mention Selfcare in their profile.
Charelle
@charelleschriek
Followers
140.6K
Engagement
1.26%
Morgan Gallon
@skin_selfish
Followers
77.7K
Engagement
0.43%
COCOTIQUE
@cocotique
Followers
39.9K
Engagement
0.09%
πππ₯π’π Jimenez
@how_many_hatz
Followers
7.3K
Engagement
1.59%
Charlotte Flair
@charlottewwe
Followers
5.4M
Engagement
0.68%
Lisa Morales Duke
@misslisamorales
Followers
1.9M
Engagement
0.51%
Sylvia Geng
@sylvia.geng
Followers
672.8K
Engagement
38.49%
Amirah Morris
@maui_w
Followers
544.4K
Engagement
7.08%
Tori Gaynor
@torixgaynor
Followers
188.7K
Engagement
0.41%
Korinna Howie
@isthistooyoungforme
Followers
137.5K
Engagement
0%
Ngozichukwu Ayodele
@i.am_ngozi
Followers
121.2K
Engagement
0.68%
Emily Meyers
@emilynnmeyers
Followers
105.3K
Engagement
0%
Tips for using #selfcare
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 5.4 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20β30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#selfcare hashtag FAQ
How many Instagram influencers use #selfcare?
64 public Instagram creators with 1,000+ followers in the InstME index use selfcare in their profile or content category.
What is a good engagement rate for #selfcare posts?
The median engagement rate across #selfcare creators is 3.38%, and the average is 8.85%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #selfcare?
Use 20β30 hashtags per post, mixing broad tags like #selfcare with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #selfcare creators post from?
The largest share post from United States (41.2%), Germany (17.6%), Pakistan (11.8%), based on the #selfcare creators in the index with a known country.
Find creators who already post about Selfcare
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.