#reel on Instagram, hashtag stats & best tags
4,980 creators in the InstME index post about reel. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #reel.
#reel hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
4,980
Average followers
187,495
Median: 11,193
Average engagement rate
15.32%
Median: 5.25%
Average likes per post
19,037
Median: 507
Average comments per post
227
Median: 27
Average posts per month
8.7
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #reel
Top countries
Share of creators with a known country
- United States36.2%
- United Kingdom7.2%
- Nigeria5.8%
- India5.3%
- France4.4%
- Italy2.5%
- Australia2.4%
- Canada2.4%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English89.6%
- French6.6%
- Italian3.8%
Creator categories using this hashtag
Share of creators with a classified niche
- Lifestyle22.7%
- Tech15.5%
- Art10%
- Photography8%
- Music7.2%
- Fashion7%
- Business4.1%
- Travel4.1%
Most common audience gender
Estimated, not a measured follower breakdown
Roughly balanced
Roughly 51% women / 49% men.
Modeled from the lifestyle, tech, art creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #reel
4,980 creators in the InstME index mention Reel in their profile.
Ritvi Shah
@aboutritvi
Followers
336.6K
Engagement
6.14%
Darius Haywood
@1208_dek
Followers
122.7K
Engagement
0.22%
Marilyn Boutique
@marilyn_boutique
Followers
75.4K
Engagement
0.25%
TeXMoNeY| Atlanta Videographer
@reellyfe_slyce
Followers
4.4K
Engagement
12.7%
Foot Barr
@footbarr
Followers
4.3K
Engagement
36.08%
FixNotFitz
@mbam_fitz
Followers
3.8K
Engagement
11.88%
Kemya Kimpoo
@kemyakimpoo
Followers
3.6K
Engagement
3.3%
Native Reel Cinema Fest
@nativereel
Followers
2.8K
Engagement
8.56%
Reelityfy | DMV Creator
@reelityfy
Followers
1.5K
Engagement
13.41%
IShowSpeed
@ishowspeed
Followers
52M
Engagement
12.29%
Ashton Hall
@ashtonhall
Followers
18.4M
Engagement
8.85%
Narin’s Beauty
@narins_beauty
Followers
16.8M
Engagement
3.77%
Tips for using #reel
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 8.7 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#reel hashtag FAQ
How many Instagram influencers use #reel?
4,980 public Instagram creators with 1,000+ followers in the InstME index use reel in their profile or content category.
What is a good engagement rate for #reel posts?
The median engagement rate across #reel creators is 5.25%, and the average is 15.32%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #reel?
Use 20–30 hashtags per post, mixing broad tags like #reel with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #reel creators post from?
The largest share post from United States (36.2%), United Kingdom (7.2%), Nigeria (5.8%), based on the #reel creators in the index with a known country.
Find creators who already post about Reel
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.