#public on Instagram, hashtag stats & best tags
6,711 creators in the InstME index post about public. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #public.
#public hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
6,711
Average followers
408,143
Median: 25,191
Average engagement rate
6.68%
Median: 1.97%
Average likes per post
12,423
Median: 455
Average comments per post
218
Median: 32
Average posts per month
8.6
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #public
Top countries
Share of creators with a known country
- United States50.1%
- Nigeria6%
- United Kingdom5.1%
- Brazil4.6%
- France3.2%
- Indonesia2.3%
- India2.3%
- Australia2%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English86.6%
- Portuguese6.1%
- French4.2%
- Indonesian3.1%
Creator categories using this hashtag
Share of creators with a classified niche
- Tech16.7%
- Music14.1%
- Business12.1%
- Art11.2%
- Fashion9.1%
- Fitness5.4%
- Parenting5.2%
- Pets4.4%
Most common audience gender
Estimated, not a measured follower breakdown
Roughly balanced
Roughly 48% women / 52% men.
Modeled from the tech, music, business creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #public
6,711 creators in the InstME index mention Public in their profile.
rufaioseni
@rufaioseni
Followers
593.5K
Engagement
0.38%
PUBLIC Hotels
@publichotels
Followers
155.6K
Engagement
0.04%
PUBLIC TOKYO
@public_tokyo
Followers
136K
Engagement
0.03%
Erin Haney
@edyhaney
Followers
68.6K
Engagement
0.44%
Greg Louganis
@greglouganis
Followers
61.7K
Engagement
0%
Alfredo Alonso
@alfalonxo
Followers
58.9K
Engagement
1.56%
إيمان علاوي - مقدمة برامج وإعلامية بحرينية - 🇧🇭 Eman Allawi
@eman.allawii
Followers
30K
Engagement
1.53%
16 Escalones Producciones
@16escalones
Followers
26.6K
Engagement
35.21%
Austin PBS
@austinpbs
Followers
25.7K
Engagement
0.68%
PICTON Magazine
@pictonmag
Followers
23.1K
Engagement
0.28%
Words Beats & Life
@wordsbeatsandlife
Followers
16.1K
Engagement
0.16%
Grigley™🏴☠️😵🥊 Old Ghosts
@grigley
Followers
8K
Engagement
6.71%
Tips for using #public
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 8.6 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#public hashtag FAQ
How many Instagram influencers use #public?
6,711 public Instagram creators with 1,000+ followers in the InstME index use public in their profile or content category.
What is a good engagement rate for #public posts?
The median engagement rate across #public creators is 1.97%, and the average is 6.68%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #public?
Use 20–30 hashtags per post, mixing broad tags like #public with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #public creators post from?
The largest share post from United States (50.1%), Nigeria (6%), United Kingdom (5.1%), based on the #public creators in the index with a known country.
Find creators who already post about Public
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.