#none on Instagram, hashtag stats & best tags
5,426 creators in the InstME index post about none. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #none.
#none hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
5,426
Average followers
290,033
Median: 14,554
Average engagement rate
4.49%
Median: 0.97%
Average likes per post
4,696
Median: 112
Average comments per post
97
Median: 7
Average posts per month
14.6
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #none
Top countries
Share of creators with a known country
- United States56.8%
- Australia8.8%
- United Kingdom6.5%
- Canada4.8%
- Indonesia2.8%
- India2.6%
- Italy2.2%
- Japan1.4%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English92.5%
- Indonesian3.3%
- Italian2.6%
- Japanese1.6%
Creator categories using this hashtag
Share of creators with a classified niche
- Tech12.8%
- Art12.7%
- Automotive9.3%
- Fitness7.8%
- Food7.1%
- Business6.1%
- Fashion5.9%
- Pets5.4%
Most common audience gender
Estimated, not a measured follower breakdown
More men than women
Roughly 44% women / 56% men.
Modeled from the tech, art, automotive creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #none
5,426 creators in the InstME index mention None in their profile.
Ryanair Italia 🇮🇹
@ryanair_it
Followers
58.6K
Engagement
4.54%
Kim Kardashian
@kimkardashian
Followers
353M
Engagement
0.13%
Victoria's Secret
@victoriassecret
Followers
77.1M
Engagement
0.06%
Zac Efron
@zacefron
Followers
59.3M
Engagement
0.47%
GUCCI
@gucci
Followers
51.5M
Engagement
0.06%
Shay Mitchell
@shaymitchell
Followers
34.9M
Engagement
0.17%
Jackson Wang
@jacksonwang852g7
Followers
33.2M
Engagement
2.92%
Reese Witherspoon
@reesewitherspoon
Followers
30.6M
Engagement
0.88%
Art Daily Dose
@art_dailydose
Followers
22.6M
Engagement
4.57%
Lil Wayne
@liltunechi
Followers
19.6M
Engagement
0.45%
Kate Hudson
@katehudson
Followers
18.9M
Engagement
0.74%
Daquan
@daquan
Followers
15.4M
Engagement
4.68%
Tips for using #none
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 14.6 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#none hashtag FAQ
How many Instagram influencers use #none?
5,426 public Instagram creators with 1,000+ followers in the InstME index use none in their profile or content category.
What is a good engagement rate for #none posts?
The median engagement rate across #none creators is 0.97%, and the average is 4.49%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #none?
Use 20–30 hashtags per post, mixing broad tags like #none with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #none creators post from?
The largest share post from United States (56.8%), Australia (8.8%), United Kingdom (6.5%), based on the #none creators in the index with a known country.
Find creators who already post about None
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.