#news on Instagram, hashtag stats & best tags
4,978 creators in the InstME index post about news. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #news.
#news hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
4,978
Average followers
376,910
Median: 41,003
Average engagement rate
6.02%
Median: 1.05%
Average likes per post
7,068
Median: 519
Average comments per post
145
Median: 23
Average posts per month
53.2
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #news
Top countries
Share of creators with a known country
- United States53.2%
- United Kingdom6.7%
- India4.6%
- Australia3.7%
- Nigeria2.8%
- Indonesia2.6%
- Brazil2.3%
- Canada2.3%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English93.8%
- Indonesian3.3%
- Portuguese2.9%
Creator categories using this hashtag
Share of creators with a classified niche
- Tech25.1%
- Music9.9%
- Art8.9%
- Business8%
- Fashion6.7%
- Food5.7%
- Automotive4.7%
- Travel3.5%
Most common audience gender
Estimated, not a measured follower breakdown
More men than women
Roughly 42% women / 58% men.
Modeled from the tech, music, art creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #news
4,978 creators in the InstME index mention News in their profile.
The Indian Express
@indianexpress
Followers
1.8M
Engagement
0.06%
Jessica Yellin
@jessicayellin
Followers
943.4K
Engagement
0.4%
Stock Market Info Mania
@stockmarket.infomania
Followers
571.1K
Engagement
0.2%
Sajes net ale
@sajesnetale
Followers
474.6K
Engagement
0.02%
Voici
@voici
Followers
402.9K
Engagement
22.31%
KPRC 2 Houston
@kprc2
Followers
246.5K
Engagement
0.21%
FOX Baltimore
@foxbaltimore
Followers
184.6K
Engagement
0.06%
Rosanna Scotto
@rosannascotto
Followers
131.6K
Engagement
0.8%
WRAL
@wral
Followers
117.3K
Engagement
0.07%
WNEP
@wneptv
Followers
66.2K
Engagement
0.03%
WKRN - News 2
@wkrntv
Followers
63.9K
Engagement
2.21%
News Flip
@newsfliplive
Followers
46.9K
Engagement
2.26%
Tips for using #news
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 53.2 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#news hashtag FAQ
How many Instagram influencers use #news?
4,978 public Instagram creators with 1,000+ followers in the InstME index use news in their profile or content category.
What is a good engagement rate for #news posts?
The median engagement rate across #news creators is 1.05%, and the average is 6.02%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #news?
Use 20–30 hashtags per post, mixing broad tags like #news with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #news creators post from?
The largest share post from United States (53.2%), United Kingdom (6.7%), India (4.6%), based on the #news creators in the index with a known country.
Find creators who already post about News
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.