#media on Instagram, hashtag stats & best tags
10,650 creators in the InstME index post about media. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #media.
#media hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
10,650
Average followers
304,586
Median: 17,687
Average engagement rate
10.56%
Median: 2.50%
Average likes per post
11,618
Median: 439
Average comments per post
383
Median: 25
Average posts per month
22.2
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #media
Top countries
Share of creators with a known country
- United States47.6%
- United Kingdom6.9%
- Nigeria5.5%
- India4.2%
- Indonesia4%
- Australia3%
- Canada2.4%
- France2.3%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English91.8%
- Indonesian5.2%
- French3%
Creator categories using this hashtag
Share of creators with a classified niche
- Tech17.5%
- Comedy12.6%
- Music12%
- Art11%
- Business10.7%
- Photography5.9%
- Fashion5.8%
- Automotive3%
Most common audience gender
Estimated, not a measured follower breakdown
More men than women
Roughly 43% women / 57% men.
Modeled from the tech, comedy, music creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #media
10,650 creators in the InstME index mention Media in their profile.
Yandy Smith
@yandysmith
Followers
7.4M
Engagement
0.55%
Mediaset Infinity
@mediasetinfinity
Followers
1.2M
Engagement
0.21%
Shira Rubinoff
@shirastweet
Followers
286.7K
Engagement
0%
Avid Media Composer
@avid.mediacomposer
Followers
177.3K
Engagement
4.61%
Jimmy Ghione
@jimmyghione
Followers
116.6K
Engagement
1.23%
Bassel mehrez | باسل محرز
@basselmehrez
Followers
103.6K
Engagement
4.22%
Chicago Music Media 🎶🎹🎙️
@chicagomusicmedia
Followers
53.9K
Engagement
0.07%
👑ENIGMA🧚♀️Summons Angels "Model Director"
@killa__gigi
Followers
35.3K
Engagement
13.05%
Jane Hanson | Media Training
@janehansonofficial
Followers
29.8K
Engagement
0.06%
Houston Food Finder
@houstonfoodfinder
Followers
21.8K
Engagement
0.18%
Aksara Institute
@aksarainstitute
Followers
16.9K
Engagement
3.22%
Mediabrief
@mediabriefdotcom
Followers
14.6K
Engagement
35.58%
Tips for using #media
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 22.2 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#media hashtag FAQ
How many Instagram influencers use #media?
10,650 public Instagram creators with 1,000+ followers in the InstME index use media in their profile or content category.
What is a good engagement rate for #media posts?
The median engagement rate across #media creators is 2.50%, and the average is 10.56%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #media?
Use 20–30 hashtags per post, mixing broad tags like #media with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #media creators post from?
The largest share post from United States (47.6%), United Kingdom (6.9%), Nigeria (5.5%), based on the #media creators in the index with a known country.
Find creators who already post about Media
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.